Founded in 2017, Gushka preserves century-old Carpathian weaving techniques in pure, natural sheepswool. Combining intricate, modern designs with time-honored traditions, each rug — or lizhnyk — is a testament to the skill and passion of their artisans. The process begins with matriarchs of the Hutsul community, who spin the thread at home near the stove, after which third- and fourth-generation weavers expertly weave carpets, rugs, blankets, and pillows on old wooden looms.